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EINHELL

EINHELL

公司总部位于德国Landau / Isar的Einhell Germany AG。

Einhell为家庭,花园和娱乐用途的杂工和商人开发和销售解决方案。

1964年,Hans Einhell,直到那时在Landau an der Isar的一家装置公司的老板,要求他的侄子Josef Thannhuber接管公司。然后,没有人能够了解这将产生的后果。约瑟夫实际上是出国旅行,目的是在那里学习他的交易并获得进一步的经验。事实上,充满活力的年轻电气工程师对他自己的未来有着截然不同的计划,而不仅仅是继续他叔叔的农村工艺业务

然而,他最终允许自己被说服,他的活力很快促使他开发出新的想法,愿景和产品,真正启动了他叔叔的既定安装业务。这就是Josef Thannhuber为今天仍在继续的快速成功故事奠定了原始基础的方式。一个关键的决定证明了机械工程师的远见,他已经在全球范围内思考,可以看出一个聪明的举动:他保留了他叔叔的名字,这个名字在接下来的半个世纪里会成为一个园艺设备和电动工具品牌之间的关系--Einhell。

从Landau到全世界 - 全球化的先驱

重建期间的第一个成功的年代,开关设备和变压器的生产作为进一步成功产品的基础,例如第一个带三相换向开关的施工现场配电箱以及焊接设备,电缆卷筒和小电池的变压器充电器。住房主要由邻近汽车制造商以低成本购买的废金属制成。除了工具和变压器之外,产品种类也很快被家庭和园艺设备扩展,例如一系列烧烤设备。

Hans Einhell GmbH在1968年遭遇了第一次小挫折,当时大火摧毁了大部分新生产设施。然而Josef Thannhuber不会气馁,并且由于工作人员和熟练工人的奉献精神,他们在14天之后才能恢复生产。

1968年 - 一个非常多事的一年 - 结束了,人类第一次看到了月球的黑暗面,也为兰道的未来设定了一条路线。

该公司曾是国际化的先驱,很快在西班牙开设了一个生产基地。该创始人也是首批前往亚洲并通过其他生产基地开拓亚洲市场的西方商人之一。香港,日本,台湾和泰国的联系人为一项旨在将业务转变为国际生产和贸易公司的前瞻性长期战略奠定了基础。

为确保与公司内部的各项任务明确区分,Einhell GmbH分拆为一家专门的销售公司,后来被称为Hans Einhell,Inhaber Josef Thannhuber GmbH und Co KG,以及生产公司Hans Einhell GmbH。接下来的几年,公司不断发展壮大,为欧洲各大零售商提供服务,成为小型电池充电器的市场领导者。

当Josef Thannhuber在1964年为他的公司选择现有的法律形式时,没有人能够预见到Hans Einhell GmbH的快速发展。在公司成立20年后的20世纪80年代,越来越明显的是,其不断增长的营业额,国际化和市场地位长期以来一直超越了有限责任的家族企业的地位。

在日益全球化和随之而来的投资需求增长的时代,必须找到适当的结构来不断取得进展。作为一个始终如一的有远见的人,该公司的创始人也在努力思考业务的中长期安全性及其持续的成功。

这些考虑因素最终将Einhell从家族企业的中小企业转变为国际公司。 1987年采取并实施了在股票市场上市的决定。

至少现在,Einhell不仅能够在竞争中保持良好状态,而且还能进入德国公司的顶级联赛。

该公司成立25周年伴随着世界历史上的一些巨大发展,这些发展将在Einhell AG的成功未来中发挥决定性作用。柏林墙倒塌,德国重新统一,紧随其后,苏联解体,经济结构调整以及随之而来的前“东方集团”的开放,是德国经济的重要里程碑。

当然,他们也为Einhell开辟了新的机会,这些机会掌握了惯常的速度和一致性。但在20世纪的最后十年,某些内部变化也在等待:Josef Thannhuber从执行委员会转到监事会,并将公司的运营管理放在更年轻的手中。几乎在同一时间,一些在一开始就在那里的高级雇员退休后获得了良好的回报。

向新时代和21世纪的过渡顺利进行,尤其是因为该公司已经基于适时且经过深思熟虑的战略为未来设定了正确的路线。当Einhell在2004年庆祝成立40周年时,Landau公司发布了其存在的最佳年度业绩。

经济危机是修改组织和产品结构的机会。

在公司庆祝成立40周年之后,Einhell的成功故事以通常的快节奏进行。营业额和利润继续增加,新的外国子公司成立,新市场开放。然后,就在这个全球经济增长的中间,雷曼兄弟破产了,一切都改变了。莱曼兄弟控股公司破产的后果证明是一场巨大的全球金融危机。世界各地的贷款几乎枯竭,各个国家和整个国际社会不得不采取一系列自己的措施来保护自己。

Einhell以历史悠久的方式应对了随之而来的金融和经济危机的挑战 - 通过快速响应,特别是采取预防措施。外国子公司的整合和组织结构更为严密;开发出更高质量的新产品,并将其集成到更集中的核心产品系列中。

更高质量的营销活动将Einhell重新定位为品牌;南美和澳大利亚的更多国际市场开放。 Einhell的组织和结构也与时俱进,并引入了大量创新的管理流程。

随着公司历史的第五个十年结束,新的口号不仅适用于过去,而且还宣布了管理未来的战略:Einhell。做得好。

Einhell集团今年正在庆祝其成立50周年,在这50年之后,它不仅仍然处于强势支持,而且拥有远见卓识的企业战略,使其能够以充满活力的精力展望未来,这令人振奋......

Corporate headquarters are at Einhell Germany AG in Landau/Isar in Germany.

Einhell develops and sells solutions for the handyman and tradesman for home, garden and recreational use.

In 1964 Hans Einhell, until then proprietor of an installation business in Landau an der Isar, asked his nephew Josef Thannhuber to take over the firm. No one then could have had any inkling of the consequences this would have. Josef was in fact traveling abroad with the aim of learning his trade there and gaining further experience. Indeed, the dynamic young electrical engineer had very different plans for his own future than just carrying on his uncle’s rural craft business

Yet he ultimately allowed himself to be persuaded and his dynamism soon led him to develop new ideas, visions and products that really jump-started the established installation business of his uncle. And that is how Josef Thannhuber laid the original foundation for the rapid success story that is still continuing today. One key decision that demonstrates the foresight of the mechanical engineer, who was already thinking globally, can be seen in a clever move: he kept his uncle’s name for the firm, a name that over the course of the next half-century would become a byword among garden equipment and power tool brands – Einhell.

From Landau to the whole world – a pioneer in globalization

The first successful years of the reconstruction period saw the production of switchgear and transformers as the basis for further successful products, such as the first construction site distribution boxes with 3-phase reversing switches as well as transformers for welding equipment, cable drums and small battery chargers. The housing was largely made from scrap metal purchased at low cost from a neighboring car-maker. In addition to tools and transformers, the product assortment was also soon expanded by home and garden equipment such as a range of barbecue sets.

Hans Einhell GmbH suffered a first minor setback in 1968, when a fire destroyed the majority of the new production facilities. Yet Josef Thannhuber would not be discouraged and, thanks to the dedication of the staff and skilled workers, was able to resume production after just 14 days.

As 1968 – an extremely eventful year – came to a close and mankind saw the dark side of the Moon for the first time, a course was being set for the future in Landau as well.

The company, ever a pioneer of internationalization, soon opened a production site in Spain. The founder was also one of the first Western businessmen to travel to Asia and develop the Asian markets with further production sites. Contacts in Hong Kong, Japan, Taiwan and Thailand laid the foundation for a forward-looking, long-term strategy aimed at turning the business into an international production and trading company.

To ensure a clear differentiation with the various tasks within the company, Einhell GmbH split into a dedicated sales company, henceforth known as Hans Einhell, Inhaber Josef Thannhuber GmbH und Co KG, and the production company Hans Einhell GmbH. The following years saw the company continue to grow, supplying the main retailers across Europe and becoming market leader for small battery chargers.

When Josef Thannhuber chose the existing legal form for his company in 1964, no-one could have foreseen the rapid growth of Hans Einhell GmbH. In the 1980s, about 20 years after the company was established, it was becoming increasingly clear that its rising turnover, internationalization and market position had long propelled it beyond the status of a family-run business with limited liability.

In an era of increasing globalization and the concomitant growth in investment needs, suitable structures had to be found for the constant progress. And as a consistently far-sighted individual, the company's founder was also thinking hard about the mid and long-term security of the business and its continued success.

These considerations ultimately took Einhell from a family-run SME to an international corporation. The decision to float on the stock market was taken and implemented in 1987.

Now at least, Einhell would not only be in good shape to compete, but also move into the premier league of German companies.

The 25th anniversary of the company was accompanied by some enormous developments in world history that were to play a decisive role in the successful future of Einhell AG. The fall of the Berlin Wall, the reunification of Germany that quickly followed, the collapse of the Soviet Union and the economic restructuring and opening up of the former “Eastern Bloc” that came with it were key milestones for the German economy.

And of course they also opened up new opportunities for Einhell that were grasped with the customary speed and consistency. But certain internal changes were also waiting in the wings in this last decade of the 20th century: Josef Thannhuber moved from the Executive Board to the Supervisory Board and placed the operational management of the company in younger hands. And at almost the same time, a number of senior employees who had been there right at the start took a well-earned retirement.

The transition to a new era and into the 21st century passed off smoothly not least because the company had set the right course for the future based on a well-timed and carefully considered strategy. When Einhell celebrated its 40th anniversary in 2004, the Landau company posted the best annual results of its existence.

The economic crisis as an opportunity to revise the organizational and product structure.

After the company celebrated its 40th anniversary, the Einhell success story proceeded at its usual fast pace. Turnover and profits continued to increase, new foreign subsidiaries were established and new markets opened up. Then, right in the middle of this spell of global growth, Lehman Brothers went bust and everything changed. The consequences of the insolvency of Lehmann Brothers Holding proved to be a huge global financial crisis. Lending around the world virtually dried up, with individual states and whole communities of nations having to take a range of measures of their own in order to protect themselves.

Einhell met the challenges of the consequent financial and economic crisis in the time-honored way – by responding rapidly and in particular taking preventative action. Foreign subsidiaries were consolidated and organized in a tighter structure; new products of even higher quality were developed and integrated into a more concentrated core product range.

a higher quality marketing campaign repositioned Einhell as a brand; and more international markets in South America and Australia were opened up. Einhell's organization and structure also moved with the times and a large number of innovative management processes were introduced.

As the fifth decade of the company's history came to an end, the new slogan didn't just apply to the past but also proclaimed the strategy for managing the future: Einhell. Well done.

The group is celebrating its 50th anniversary this year, and it can rightly be proud that after these 50 years it is not only still on strong legs but has a far-sighted corporate strategy that enables it to look forward with positive energy to an exciting future.

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EINHELL 供应商 免费推广 上海君永工贸有限公司 (分销商)
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联系人:销售部    手机:13816001637    QQ: 1027579652   2355806580      E-mail:info@junyong.cn
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